Best of all, aluminium is recyclable. Leading car producers have extensive scrap recovery
programs, ensuring that none of the manufacturing material goes to waste within the plant
Nearly all of the aluminium in an old or irreparably damaged vehicle is recycled as well.
ALLOW closes the carbon emissions loop even more, with a metal that is built with renewable
hydropower energy inputs and smart, low-impact RUSAL production technologies from the
of the production cycle.
That’s especially key for the emerging markets of the future, as the percentage of overall CO2  emissions from transportation registers so much
higher in the Global South. At the same time,
the demographic trends for many of these countries show explosive growth in their urban
and the opportunity to build a future on new technologies that will protect the climate.
What’s more, in a world focused on limiting the adverse impacts of climate change,
RUSAL’s ALLOW product is certified to confirm its sustainable production, and is traceable
the specific smelter used.
In addition, RUSAL is one of 55 members of the Aluminium Stewardship Initiative (ASI), a
cutting-edge industry non-profit working to ensure that the production and use of
environmentally friendly aluminium is a global climate solution backed up by full
all along the value chain. Headquartered in Australia, ASI’s membership includes metals
industry corporate leaders like RUSAL, national aluminium councils from Austria to South
and automotive manufacturers such as Audi, BMW and Jaguar Land Rover. The ASI also includes
World Wildlife Fund, the Verité fair labor organization, and other human rights and civil
society actors, as well as aluminium-intensive firms in consumer tech, beverage
industry and supply.