Producing the metal of the future
Aluminium is a building block of this world, and is already a preferred material for global companies, where form is as important as function and design is held to the highest standards of both utility and elegance.
RUSAL’s R&D investment in ALLOW follows on its foresight, because as a global industry leader and one of the world’s top producers, RUSAL knows that aluminium’s light weight, strength, thermal characteristics and easy, affordable access make it the metal of the future. The ability to produce a next-generation aluminium that’s also environmentally friendly is foundational to the technological advances that help humanity to flourish, without the negative impact of high carbon emissions associated with production.
Answering the call of consumers
ALLOW reflects RUSAL’s commitment to stand with those consumers:
90% of RUSAL’s production capacity is powered by renewable hydropower to serve consumers who want “clean” quality products from the companies and brands they trust.
Aluminium made with ALLOW is guaranteed to have a CO2 footprint that’s lower than 4t CO2/t of aluminium – four to five times lower than the emissions generated by a coal power process and less than half that of aluminium produced with gas sources.
Synergies for the future
ALLOW will be even more important moving forward as artists, engineers and other creatives are turning
to aluminium to make the 21st-century goods that people want, and markets across the world are opening
up with access to new devices and designs. The power of mobile devices themselves – connected to the
Internet of Things – is harnessed to drive urban planning and development, with more efficient services
to deliver a higher quality of life. The same is true of e-commerce and the entrepreneurial ecosystem.
It’s in those synergies that sustainably-built devices and products are, in turn, building a
sustainable future – and RUSAL is committed to serving these needs through the innovation that is ALLOW.