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Consumer goods

Keep connected with ALLOW

Technology has offered humanity the chance to reimagine the world and its future, and it’s a key force in how people live, work, play and create. As the Internet of Things evolves into a full ecosystem in which people are managing money, receiving health care and are sharing their digital lives, RUSAL is at the forefront in sustainably producing materials to make the tools they need. The new ALLOW aluminium – an innovation in both performance and low-emissions production – will advance a world of connectivity that’s focused on climate solutions too.

Producing the metal of the future

Aluminium is a building block of this world, and is already a preferred material for global companies, where form is as important as function and design is held to the highest standards of both utility and elegance.

RUSAL’s R&D investment in ALLOW follows on its foresight, because as a global industry leader and one of the world’s top producers, RUSAL knows that aluminium’s light weight, strength, thermal characteristics and easy, affordable access make it the metal of the future. The ability to produce a next-generation aluminium that’s also environmentally friendly is foundational to the technological advances that help humanity to flourish, without the negative impact of high carbon emissions associated with production.

Answering the call of consumers

Today’s socially responsible consumers want to know that the product they choose reflects their values and helps them in keeping a low carbon footprint. Their view of sustainability takes into account fair labour practices, human rights, corporate social justice commitments and the company’s environmental record. With tech devices in particular, they want to know – whether it’s a wall-sized flatscreen TV or the smallest wearable – how the product will be recycled after its end of life.

Answering the call of consumers

ALLOW reflects RUSAL’s commitment to stand with those consumers:

  • RUSAL’s cutting-edge R&D led to a proprietary smelting process RA 550 that reduces the CO2  footprint from the beginning.

  • 90% of RUSAL’s production capacity is powered by renewable hydropower to serve consumers who want “clean” quality products from the companies and brands they trust.

  • Aluminium made with ALLOW is guaranteed to have a CO2  footprint that’s lower than 4t CO2/t of aluminium – four to five times lower than the emissions generated by a coal power process and less than half that of aluminium produced with gas sources.

Sustainably produced aluminium – guaranteed

As the world is gearing up to limit the adverse effect of climate change, RUSAL is fully committed to environmentally sustainable production methods in line with global climate goals:

  • RUSAL’s ALLOW product is certified to confirm its sustainable production, and traceable to the specific smelter.

  • To this end, RUSAL is one of 55 members of the Aluminium Stewardship Initiative (ASI), a new nongovernmental organization tasked with verifying aluminium sources.

  • Its members include industry leaders like RUSAL, national aluminium councils, technology companies, aluminium-intensive firms in the automotive, beverage and packaging industries, as well as human rights and civil society actors, such as the World Wildlife Fund or the Chimbo environmental organization from West Africa.

Along with RUSAL, they’re working together to ensure that the production and use of environmentally friendly aluminium is a global climate solution backed up by full transparency all along the value chain. Now, global consumer goods producers know that their aluminium is sustainably produced in the same way that woods are certified to be sustainably harvested, or diamond jewelry is confirmed to be from conflict-free sources.

Synergies for the future

ALLOW will be even more important moving forward as artists, engineers and other creatives are turning to aluminium to make the 21st-century goods that people want, and markets across the world are opening up with access to new devices and designs. The power of mobile devices themselves – connected to the Internet of Things – is harnessed to drive urban planning and development, with more efficient services to deliver a higher quality of life. The same is true of e-commerce and the entrepreneurial ecosystem.

It’s in those synergies that sustainably-built devices and products are, in turn, building a sustainable future – and RUSAL is committed to serving these needs through the innovation that is ALLOW.